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HillStone

HillStone

HillStone is a marble fabricator company. And the main goal of the website is to help the users to understand what the company does and how to contact the company's sales department.

Role

User research / UX design

Visual design /  Design Thinking

Website Development

Tools

Illustrator / Figma / Photoshop

Wix.com

Term

4  months

Tasks

Menu

Branding

Design

Evaluate

tasks

Tasks

Background
Hillstone Marble was founded in 2017 as a small commercial company focused on countertop fabrication. At the beginning of the establishment of the company, it did not develop the online market until I joined.

Since I was joining the company in 2019, I have devoted myself to developing the market of online marketing. I was not only establish the official website and logo but also expanded and improved on various architectural platforms and social platforms, including Houzz, Homestars, Instagram and Facebook.
Problem
To be honest, the biggest problem I encountered when I first entered the company was that there was no issue I need to solve. I need to create the problem by myself, because in the company, the boss gave the task is to develop the online market, and to establish the brand image. There is no direct problem for me to solve, which requires me to start with the results and find the core of the problem:

                             1.  How to develop the online market?
                             2.  How to build brand image?
Solution
Website is the first stop of brand image, the most timely way of information dissemination, the most authoritative external information standard. Website plays an increasingly important role in people's daily life. People like to buy things, find jobs, travel and so on directly on the network, which not only saves time and trouble but also is more convenient. 

The first step to developing the network market is to establish the network brand image. This is why the logo and website are so important. Update the information and services required by customers simultaneously on the website.


1. Make a logo











2. Establish the website









3. Develop online marketing through various social platforms

Branding

Research
At the beginning of the project, I started with some research, mainly from two directions, one is the logo design of similar brands, and the other is a survey of mountains. My idea is to start with pictographs.
Drawing
branding
Decision
Finally, discuss and improve with your boss. The final version is below:
Mockup
design

Design

Main function
evaluate

Evaluate

Reflection

More work

While you're here, feel free to check out more of my projects!
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